I have been working on a presentation about social media in the sports public relations world, but more specifically with ski racing. I have been a ski racer my entire life, so I thought this would be exciting and interesting. However, it is much more difficult than I thought and I am learning so much more about the world of ski racing. Social media and the Internet truly are immensely important to the wide world of the classic winter sport. I am discovering that there are a few areas that could be improved such as: more athletes should have blogs to engage with their fans, there should be more live footage of ski racing and interviews available online, there should be a member only sight where fans can go to catch up on all the latest happenings and events in the sport, and popular ski racing magazines should send out weekly emails to subscribers, during season, to remind them of upcoming events. These are just my ideas from the beginning stages of researching this topic.
There are also things going well in the ski racing community, in regards to social media. One being that for people already committed and involved in the sport there is an abundance of websites for them to navigate to in order to find news on professional athletes, and events coming up. There are also some excellent sights where people can purchase merchandise, and find results from races of all ages and abilities.
It seems to me that public relations professionals are greatly needed for the sport of ski racing to promote awareness. However, I am wondering if this is a sport that will always be less popular than other American sports, and it really doesn’t need public relations professionals. This is something I would like to explore more.
Leave a Reply