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Archive for May, 2009

twitter-logoI can’t imagine when an athlete would have enough free time during a game to Twitter. When I discovered that Milwaukee Bucks forward Charlie Villanueva was twittering on his cell phone from the Bucks locker room during halftime, I was shocked.

As an athlete, I have never experienced a moment of free time during a game or race where I felt a desire to get on the Internet. I believe this was a poor choice in judgment.

His tweet, for the most part, was innocent saying, “in da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.” However, this makes the whole team seem like they are goofing around not taking the game seriously.

I think it’s wonderful how many athletes are immersing themselves in social media. There are several positives behind blogging and twittering, one being that athletes can connect with their fans creating a casual and personal relationship. Another strength behind this is that it helps increase awareness of events. Athletes are role models for people of all ages, so it reminds people that they are real people too, which helps fans feel like they can relate to players. Social media is great for a team’s image because it helps them market themselves by using statistics, updates and other types of information that fans enjoy reading about.

One of the first athletes to begin tweeting was Shaquille O’Neal. He starting tweeting back in November under @THE_REAL_SHAQ and has almost one million followers. He is known to really interact with his fans and followers, occasionally he even gives away free game tickets to fans.

Lance Armstrong is another example of an athlete who tweets often. He posts race pictures, results and other entities that interest his fans. He likes to stay positive and involved.

Tweeting and getting involved in social media is one thing. However, I believe Charlie Villanueva took it to a new level. He was tweeting during the halftime of a crucial game. I believe he made a poor decision, which could have compromised the whole team. Tweeting made himself and the entire team look bad. It demonstrated a lack of focus and teamwork.

I strongly disagree with athletes tweeting at any point during the game because it takes away from the seriousness of the game and privacy of a team’s locker room. I believe athletes should blog and tweet often; however, they need to wait until they are off the court.

I have included a Web site that gives more information http://sports.espn.go.com/nba/news/story?id=3990853

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 Being recognized for recycling efforts is no easy feat these days when everyone is working at being environmentally conscious.

On Tuesday, May 5 the Seattle Seahawks and Qwest Field received the “Event Recycling Award” for 2008 from the Washington State Recycling Association (WSRA). This is a tremendous honor. It makes me proud of my state and impressed that the Seahawks would strive to recycle so much material.

This is not only great pr for the Seahawks, but something that also makes them great role models for professional sports venues to follow. I believe we will see an increase in the amount of material recycled from sporting venues thanks to the Seahawks.

Qwest Field hosts 1.5 million guests and over 300 events annually. In 2008 Qwest Field Event Center generated 1,000 tons of waste material and from that amount 35% was recycled; including plastics, wood, paper products, metals and compost.

The awards ceremony took place in Yakima, Wa. WSRA is one of the leading recycling associations and has been around longer than most recycling association in the country, so, one can imagine, being recognized by WSRA is quite an honor.

Another environmentally friendly activity the Seahawks have implement is the “Blue is Green” program, which includes a half-time performance that promotes recycling.

I have included a Website that provides more information

 http://www.seahawks.com/news/articles/article-1/seahawks-and-qwest-field-recognized-for-recycling-efforts/626e8fe6-41be-474a-9d34-62ef7a0fc7achttp

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 Image: Johanna Delgadillo wears a mask  I am man enough to admit when I am wrong about something. I commented too quickly on the H1N1 Flu in my previous post not giving enough time for the facts to settle in. I believed that health officials and public relations practitioners were releasing excess information that was unnecessary to the public and would only cause panic. However, I believe that the information being released was and is important. The public has a right to know all the facts.

This flu is spreading fast and far. Last week, when I commented on it there were only a handful of cases in the United States. According to the Center for Disease Control (CDC) there are 2,600 cases in 43 different states. Luckily, the cases in the U.S. are less severe than the cases in Mexico have been. Anne Schuchat, a deputy director with the federal Centers for Disease Control and Prevention, believes that the flu will make to every state soon. So far, there have only been three deaths due to complications from the H1N1 flu in the U.S. The three people who have died all had other sickness as well. This flu is similar to other flus that the U.S. has experienced before.

It is important that this illness is reported on and continually researched so it doesn’t turn into a serious epidemic like the U.S. has seen several times before. I believe the constant reassuring press releases and updates from health officials are keeping citizens calm and informed. The relations with the public with this matter seem to be excellent.

I have included a link I found on MSN news regarding new information about the illness:

http://www.msnbc.msn.com/id/30398682/
our text right here…

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PR Plans

puzzle1 Writing a public relations plan that your audience and clients understand can be difficult. In one of my public relations classes we are learning about how to write a complete public relations plan.

Public relations plans include: introductory statement, situation analysis, goal, focus, objective, strategy, activity, timeline, evaluation, and budget.

I am finding that some of these areas closely overlap the other making it difficult to differentiate one from another. My group did a plan that included the first six areas. The three main areas we struggled with were the situation analysis, focus and objectives. Our professor gave us feedback on these areas so we could better understand these parts of the plan.

For the situation analysis we neglected to include all the information provided. We believed it to be more of a summary. However, we learned that it is necessary to provide all the information included, so the audience can understand the proposal and not have to ask more questions at the end of the presentation.

The focus section must focus on people because people are going to be what puts the plan in action. It is important to remember that any person involved is part of the focus, not just one party. Also, the disposition of each entity toward the subject and originator of the plan should be included in the focus.

The objective part of the plan was the most difficult because there should be multiple objectives for each focus. An objective needs to include an action, receiver of the action and a desired behavior response to the action. The action must begin with the word to, to distinguish it. The part we struggled with the most was included the desired behavior response because we had trouble determining how people would respond.

I have included a Web site that includes more information:http://www.nawma.org/documents/Professional%20Improvement/Public_Relations_Plan.htmpuzzle

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2351_591495930366_11511474_37008073_8799_n2  My roommate and her friend have been preparing for the Eugene marathon for the past few months. I kept hearing about the race from them, but I hardly saw information or advertising about it on campus or around town. First, this made me think about how much fun doing public relations for an event like this would be, especially for a sports fanatic like myself. Also, I began wondering if a public relations team had been assembled for this event.

I became curious about whether there were public relations people on the event because I kept hearing about it from friends but I wasn’t seeing anything about it. If I had been on the public relations team for the race I would have immediately had a press release out to local radio and television stations announcing the upcoming event. I would have made sure to have the press release submitted by January to give everyone plenty of notice and time to prepare. I would have also figured out several easy locations around Eugene where people could go to sign-up; on top of assembling a Website providing all the information about the race with an easy sign-up application included. Another important aspect to take care of early on would be: recruiting volunteers, to work at the sign-up locations, organize the race entries and numbers, and work at the race. Planning the actual race would be the most fun and crucial part of the event. Getting all the times communicated and people organized would be just a few of the many task involved in getting the day off successfully. I hope I get the chance to do something like this one day.

I have included the link to the 2009 Bloomsday Website as an example: www.bloomsdayrun.com

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